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Project 03

This project was for my senior capstone. I chose this project because of my passion for sports 

and creating unique team logos. I designed a new arena football team for the state of Iowa named the Iowa Maize. My goal was to create a look that would capture the attention of

football fans in and around the state of Iowa. I designed the logo, uniforms, game-day program with roster, banners and posters. I also added promotional pieces including raffle tickets, hats, t-shirts, stickers, tattoos, mini footballs, and a football toss game. I introduced my new team in a fun, upbeat atmosphere during the senior show at HyVee Hall in Des Moines. This included music and special lighting to draw visitors to my exhibit and enhance their overall experience.

WHAT

Branding:

Iowa Maize

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